Leftlane’s bottom line

Kia is no longer content to be the butt of jokes or the car of last resort for those who may be fiscally challenged.

Although still very much a Hyundai rival, Kia finally has a design language and style of its own. The brand is making all the right moves, unlike a certain Japanese rival that seems to make all the wrong decisions these days.

This particular Korean firm is succeeding in their quest to become a tier-one import that won’t cause anyone to have to explain their purchases. Competing brands should do well to look over their shoulders for there is a new contender gaining on them.

    See also:

    Engines, gearboxes, suspension, steering and brakes
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    Edgy and Confident Exterior
    Originally debuted as a concept vehicle at Detroit's North American International Auto Show in 2006, Kia Soul's exterior remains true to the original Kia Soul concept design implying power and str ...

    Key positions
    Illuminated ignition switch (if equipped) Whenever a front door is opened, the ignition switch will illuminate for your convenience, provided the ignition switch is not in the ON position. The ...