First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Interior features
Cup holder WARNING - Hot liquids • Do not place uncovered cups with hot liquid in the cup holder while the vehicle is in motion. If the hot liquid spills, you burn yourself. Such a burn to the ...

2010 Kia Forte
The all-new Forte is replacing Kia's best-seller, the Spectra, in the company's lineup for 2010. Can this smartly designed sedan grab more market share from the likes of the Honda Civic, Toyota Co ...

ISG (Idle Stop & Go) available for three engines
In addition to using the latest technologies to enhance the efficiencies of each engine, Kia is offering its fuel-stretching ISG (Idle Stop & Go) system - which automatically switches off and ...