First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Overview
Kia introduced the all-new 2010 Kia Forte (pronounced for-tay) compact sedan at the 2009 Chicago Auto Show. Forte blends Kia's exciting new design direction under the tutelage of Peter Schreyer, K ...

Starting the engine
CAUTION Always wear appropriate shoes when operating your vehicle. Unsuitable shoes (high heels, ski boots,etc.) may interfere with your ability to use the brake and accelerator pedal, and the c ...

THE VERDICT
Kia won’t release pricing for the Optima for another few weeks, but we’re assured it will come in at under $20,000 to start and we expect it to undercut (slightly) the Sonata, which starts at ...