First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Label information
Vehicle identification number (VIN) The vehicle identification number (VIN) is the number used in registering your car and in all legal matters pertaining to its ownership, etc. It can be foun ...

And the moves?
Ride quality over the rough roads in downtown and rural roads was extremely well modulated, resulting in a relatively quiet ride. If anything, the low-profile 17-inch tires were guilty of allowing ...

The new Kia Soul begs one big question: Is this thing cool?
The Soul is a five-door hatch about a half-foot shorter than a Scion xB, one of the youth-market vehicles that likely inspired Kia to enter this niche (the Honda Element is another; ditto the Niss ...