ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Overview
    Created especially for European consumers, the original Kia cee'd marked a major turning point in Kia's history. It was the start of a new era, the first-ever Kia designed and produced in Europe. ...

    Keys
    Record your key number The key code number is stamped on the bar code tag attached to the key set. Should you lose your keys, this number will enable an authorized KIA dealer to duplicate the k ...

    Running gear
    The Kia Magentis shares a platform that is also used by Kia's compact five- or seven-seat MPV, the Carens. It features fully-independent front and rear suspension systems designed to take advantag ...