ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
2006 Kia Sportage
The Sportage EX now features a standard tire-pressure monitor, while all
models receive a cabin air filtration system.
...
Convenience
The Kia Rio's fuel tank will need to be replenished more often than the unit
in the average sedan. ...
Lighting
Battery saver function
• The purpose of this feature is to prevent
the battery from being discharged.
The system automatically
turns off the exterior lights when the
driver removes the ignition ...


