ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Key positions
    Illuminated ignition switch (if equipped) Whenever a front door is opened, the ignition switch will illuminate for your convenience, provided the ignition switch is not in the ON position. The ...

    Acceleration and Power
    All Rio and Rio5 models have a 1.6-liter four-cylinder engine that makes 110 horsepower. A five-speed manual transmission is standard on the Rio sedan, and a four-speed automatic is available for ...

    Powerful braking for rapid stopping
    The Kia cee'd has a power-assisted all-disc braking system which delivers excellent stopping power that is highly competitive in the C-segment. The large diameter 280 mm ventilated front discs and ...