ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
Two Hearts for the Soul
The five-place “urban crossover vehicle” goes on sale here in March. Two
engines will be offered: a 1.6-liter four-cylinder making 122 horsepower and 115
pound-feet of torque and a 2.0-liter f ...
Yes, One Trim Is Really Called the “ !”
Dealers will have four trim levels with which to lure the young and
impressionable—Soul, Soul+, Soul ! , and the top-of-the-line Soul Sport. “!” is
pronounced “exclaim,” although we’d ...
Kia Magentis
We recently reported on the green machine of the future — the Google car,
part-funded by the internet giant. However, I suspect Google has got it all
wrong, because it’s the Kia Magentis that ...