ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    In case of an emergency while driving
    If the engine stalls at a crossroad or crossing If the engine stalls at a crossroad or crossing, set the shift lever in the N (Neutral) position and then push the vehicle to a safe place. If you ...

    THE VERDICT
    Kia won’t release pricing for the Optima for another few weeks, but we’re assured it will come in at under $20,000 to start and we expect it to undercut (slightly) the Sonata, which starts at ...

    Keys
    The key code number is stamped on the plate attached to the key set. Should you lose your keys, this number will enable an authorized Kia Dealer to duplicate the keys easily. Remove the plate ...