ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Automatic transaxle fluid
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    Upgraded kit and materials for a fresher cabin ambience
    Interior style, execution, quality, fit and finish of the original Kia cee'd were specifically designed and developed to impress and satisfy European consumers' needs and tastes. For the new Kia c ...

    Steering wheel
    Power steering Power steering uses energy from the engine to assist you in steering the vehicle. If the engine is off or if the power steering system becomes inoperative, the vehicle may still be ...