ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Lighting
    Battery saver function (if equipped) • The purpose of this feature is to prevent the battery from being discharged. The system automatically turns off the headlights and parking lights when th ...

    Maintenance services
    You should exercise the utmost care to prevent damage to your vehicle and injury to yourself whenever performing any maintenance or inspection procedures. Should you have any doubts concerning th ...

    On the Road
    During our seat time in and around Seattle, we test drove an EX with the Fuel Economy Package and an SX version. We found the EX's 5-speed automatic a bit annoying in its rush to get into fifth ...