ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    FULLY LOADED YET DISAPPOINTING INTERIOR
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    And the moves?
    Ride quality over the rough roads in downtown and rural roads was extremely well modulated, resulting in a relatively quiet ride. If anything, the low-profile 17-inch tires were guilty of allowing ...

    Sophisticated and spacious interior
    To complement the striking exterior, Kia Rio's interior design has also been transformed, with a clean sophisticated theme. The concept follows the corporate Kia interior philosophy with the chara ...