ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche� — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Automatic climate control system
    1. Temperature control knob 2. A/C display 3. Fan speed control knob 4. AUTO (automatic control) button 5. Mode selection button 6. Air conditioning button 7. Front windshield defrost button ...

    THE VERDICT
    Kia won’t release pricing for the Optima for another few weeks, but we’re assured it will come in at under $20,000 to start and we expect it to undercut (slightly) the Sonata, which starts at ...

    Theft-alarm system
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